An alcohol-free red wine. The brand and the website together: a soft serif logo with a small “Wine” tucked underneath, a palette of wine, brick and beige, and a website full of movement, from a pour as the page opens to a bottle you can spin before you buy.
in progress •- Client
- Sometimes Wine, Brisbane
- Role
- Brand & build
- Year
- 2026
- Work
- Brand identity · Logo · Web design · Development · Motion
The brief
Sometimes Wine is an alcohol-free red made to sit on the dinner table, not in the health aisle. The brief was to make not drinking feel like a choice, not a compromise.
What I did
A soft serif logo with a small “Wine” tucked under “Sometimes”, and a palette of wine, brick and beige that runs as a gradient from dark at the top of the page to light at the bottom.
The website has plenty of movement. A pour fills the screen as the page opens, bottles tumble behind the buy buttons, and you can spin the bottle on the product page before you buy.
Where it’s at
In progress. The brand and website are done, with the stockist list and shop still to finish before launch.
The logo
Palette, type and icons
The website
Have a look around
Sometimes you do. Sometimes you don't.
Buy a bottle
Every page
On mobile
