Web design · Trades and construction
Websites for builders and trades.
Your work is the best thing you’ve got, and most trades sites hide it. I build sites that put the jobs front and centre, work properly on a phone, and make it easy for someone to ring you.
I’ve just finished a construction site for a builder, so I know the questions that come up: how to show jobs that are still half built, what to do when the photos are on three different phones, and how much detail people actually read before they call.
(01) What matters
Your work, shown properly
Most trades sites bury the work under stock photos of someone else’s kitchen. Yours leads with your jobs, shot big, so people can see the standard before they ring you.
Built for a phone on a job site
Most people will find you on a phone, often standing in the house they want fixed. Everything is sized for a thumb, and your number is one tap away on every page.
The jobs you actually want
If you’d rather do full renovations than patch-ups, the site should say so. What you put first decides what lands in your inbox.
Easy to keep current
Finished a job you’re proud of? Add the photos yourself. You won’t need me for a phone number change or a new set of pictures.
(02) What you get
- A home page that leads with your work
- Services pages for each trade or job type
- A projects or gallery page you can add to
- About and contact, with your licence and insurance details
- Your Google listing set up or carried across
- Quote enquiries landing straight in your inbox
(03) Questions
- I already have a Facebook page. Do I need a website?
- Facebook is good for showing jobs to people who already follow you. A website is what turns up when someone searches for a builder in your area at nine at night, and it’s the thing you own. Most trades I work with keep both.
- How long does it take?
- It depends how quickly the photos and details come together. The design and build are the straightforward part. Getting your job photos in one place is usually what takes the longest, so it helps to start pulling them together early.
- I don’t have good photos of my work. Is that a problem?
- Not a deal breaker. Phone photos taken in decent light are usually fine, and I’ll tell you what to shoot and from where. If the job is worth photographing properly, it’s worth paying a photographer for half a day.
- Can I take enquiries through the site?
- Yes. A short form that lands in your inbox, with the details you need to price a job, so you’re not playing phone tag to find out what the job even is.
- Do I have to write it all?
- No. Tell me how you talk about the work and I’ll write it. You read it over and tell me what is wrong.
(04) Start a project