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A small-batch honey producer working one block of ironbark country west of Townsville. The brand and the online shop together: the logo, colours and type, the packaging, and a shop with a cart, checkout and an editor so new harvests can go up without a developer.

Client
Perry's Honey, Townsville
Role
Brand & build
Year
2026
Work
Brand identity · Web design · Development · CMS
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The brief

Perry’s Honey is a small-batch producer working one block of ironbark country west of Townsville. The honey is raw, unfiltered and single-origin, and it sells out.

They needed a brand that suits what’s in the jar, and an online shop that can take orders.

What I did

The logo is a hand-drawn hive with the town and year, set in Playfair Display and Inter, in cream, parchment and ink. It feels traditional without trying too hard.

The shop has a cart, a Stripe checkout and an editor, so each new harvest can go up with its own photo, price and stock count. The homepage opens on a film of the hives at sunset.

Where it’s at

Built and nearly ready. It’s waiting on the last bits of business setup, the domain, business name and payment account, and is running on a temporary address until then.

(01)The shop

Dark. Wild. Honey.

perrys-honey.vercel.app
Perry's Honey home page, with the film in the header
(02)Identity

The brand

The Perry's Honey lockup: hive, tagline arc and est. date
The hive mark in cream on ink
The palette: cream, parchment, rule, navy, stone and ink
The type: Playfair Display for headlines, Inter for body
(03)Pages

Every page

perrys-honey.vercel.app
Perry's Honey shop page
perrys-honey.vercel.app
Perry's Honey product page
perrys-honey.vercel.app
Perry's Honey, how the honey is made
perrys-honey.vercel.app
Perry's Honey about page
perrys-honey.vercel.app
Perry's Honey delivery and questions page
The cart, sliding in from any page
(04)Mobile

On mobile

Perry's Honey home page on mobile
Perry's Honey shop on mobile
Perry's Honey product page on mobile